Privacy Policy
Last updated: August 2026
Who we are
Bloomy is a personalised skill development product for children aged 18 months to 6 years. It is operated by Aleksandr Balin, trading as Bloomy (referred to in this policy as "we", "us", or "Bloomy").
For questions about this policy or your personal data, contact us at 6026811+bloomy@gmail.com.
The information we collect
Account information
When you create an account, we collect your email address and name.
Child information
To build a personalised skill program, you provide information about your child, including their name, age, and the challenges you are working on. As you use the product, you record observations about your child's behaviour during and after sessions. This information is entered by you as the parent or guardian. Your child does not have an account and does not interact directly with Bloomy.
Payment information
If you subscribe to Bloomy, payment is processed by our payment provider. We do not store your full card number. We receive a record of your subscription status and payment history.
Usage information
We collect information about how you use Bloomy: which pages and features you access, when you use the product, how sessions progress, and how you interact with programs. This information helps us understand and improve the product.
Technical information
We collect standard technical information including your device type, operating system, browser type, and IP address.
How we use your information
To provide and manage your account
Lawful basis: Performance of a contract.
We use your email address and account information to create and manage your account, communicate with you about your subscription, and give you access to the product.
To build and deliver skill programs
Lawful basis: Performance of a contract.
We use the information you provide about your child to create personalised skill programs, structure sessions, and adapt the program based on the observations you record. We use this information for no other purpose.
To process payments
Lawful basis: Performance of a contract.
We use your payment information to set up and manage your subscription and to handle billing.
To improve the product
Lawful basis: Legitimate interests.
We use usage data to understand how Bloomy is used and where it can be improved. Where possible, this analysis uses anonymised or aggregated data. We have assessed that this use does not override your rights or interests.
To communicate with you
Lawful basis: Performance of a contract and legitimate interests.
We use your email address to send you information relevant to your account, including receipts, important product updates, and changes to these terms. Where you have opted in, we may also send you product news and updates. You can unsubscribe at any time.
Children's information
Bloomy is designed for parents and guardians. Your child does not create an account or interact directly with Bloomy.
The information you provide about your child, including their name, age, and the observations you record about their behaviour, is used solely to build and deliver the skill programs you have requested. We do not use this information for advertising or marketing. We do not share it with third parties for those purposes.
We treat information about your child with particular care. If you would like to access, correct, or delete your child's information at any time, contact us at 6026811+bloomy@gmail.com.
Sharing your information
We do not sell your personal data.
We share data with the following service providers, who process it on our behalf under data processing agreements:
Infrastructure and database: We use third-party cloud infrastructure to store and manage data. Some of these services may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place in line with UK GDPR requirements, including standard contractual clauses where applicable.
Payments: Payment processing is handled by a third-party payment provider. That provider is responsible for the security of your card information during processing.
Analytics: We use PostHog to understand how the site and the product are used. Our PostHog project is hosted in the European Union. It records page views, the page you arrived from, and standard technical information such as browser type and IP address. It does not store anything on your device.
We do not share your personal data with any other party except where required by law or with your explicit consent.
How long we keep your information
Account information: We keep your account information for as long as your account is active. If you close your account, we delete your personal data within 30 days, except where we are required to retain certain records for legal or tax reasons.
Child information: We keep information about your child for as long as your account is active. You can request deletion at any time by contacting us.
Payment records: We retain transaction records for 7 years as required by UK tax law.
Usage data: Anonymised and aggregated usage data may be retained beyond account closure for product improvement purposes.
Your rights
Under UK GDPR, you have the following rights regarding your personal data.
Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct data that is inaccurate or incomplete.
Right to erasure: You can ask us to delete your personal data. We will do so where there is no lawful reason to retain it.
Right to restriction: You can ask us to limit how we use your data in certain circumstances, for example while a complaint is being resolved.
Right to data portability: You can ask us to provide your personal data in a commonly used, machine-readable format.
Right to object: You can object to processing based on our legitimate interests. We will stop that processing unless we have compelling legitimate grounds that override your interests.
Rights related to automated decision-making: Bloomy does not make automated decisions about you that produce legal or similarly significant effects.
To exercise any of these rights, email us at 6026811+bloomy@gmail.com. We will respond within one month of receiving your request.
Cookies and similar technologies
Bloomy does not currently use cookies or store anything on your device.
Our analytics records page views and the site you arrived from. It does not write cookies, local storage entries or other identifiers to your browser, so there is nothing on your device to opt out of.
If we introduce cookies in future, for example essential cookies to keep you signed in once accounts are available, we will update this policy and, where the law requires it, ask for your consent before setting them.
Changes to this policy
We may update this policy from time to time. When we do, we will update the date at the top of this page. If we make significant changes that affect your rights, we will notify you by email before the changes take effect.
How to contact us
If you have questions about this policy or how we use your personal data:
Email: 6026811+bloomy@gmail.com
If you are not satisfied with how we handle your request, you have the right to complain to the UK Information Commissioner's Office (ICO):
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. ico.org.uk. 0303 123 1113